Digital strategy focuses on integrating digital technologies with your core business models to expand or create differentiating capabilities. This strategy is implemented to not only monetize and a product or solution but to also improve revenue by becoming more efficient as a company or organization.

In its purest form, digital strategy evolves to become indistinguishable from business strategy.

In order to create an effective and valuable digital strategy, it’s important to first explore the current landscape and understand your current results.

After establishing a baseline that could include profit, revenue, sales, transactions, traffic or all of the above, the next step is to define your target audience and align on the best practices to connect with that audience through any number of content marketing or advertising tactics.